Who we are

Idealiza is a company that since 2006 helps companies to bring up new solutions and implement Marketing and Communication Strategies in many sectors, such as Educarion, Fashion, Health Services, Financial and Food Market. This multidisciplinary performance and commitment to customers and their projects, led the company to seek new methodologies to assist and facilitate the interaction between the various teams.

Since 2010 idealizes incorporated the Design Thinking, among other Creative Methodologies, as a way to add value and emotion to what we do, always aligned to the clientes and stakeholders goals as to business strategy of the Company.

Putting people as users in the foreground, customers or team, Idealiza helps to amplify the view and desires to simplify the processes and to provides better insights for solutions to complex problems. In addition, the result is the commitment of the teams to create and implement creative solutions.

Idealiza works in a net system where multidisciplinary professionals with diferente and complementary skills act togheter. The network has been operating for several years in partnership, forming a team of creative confidence ready to act in projects in various challenges, generating innovative solutions.

Who we are

Who is Carol

Caroline Bücker is the Founder and Direcotor of Idealiza, also a Design Thinker and a Consultant that designs and implements Marketing and Communicaction Strategies for Education, Retail, Fashion, Health Services and others, with 20 years of experience. She has a Master in Education with research and projects in implementation of creative methodologies asDesign Thinking to the construction and implementation of users experiences with the marks. Post Graduate in Business Administration and Graduated in Advertising, with experience in co-creating projects in Porto Alegre and Rio de Janeiro. Co-founder of the collective Thinkers Poa.

Mariana Giuliani

Plexo Design

Mariana is Plexo Design Director, a Designer with 10 years of experience in Brand Designing and Retail merchandising, also new Retail Experiences. Co-founder of the collective Thinkers Poa.

Carlos Idiart

Napalm Studio e Kayumo

President of the Association of developers of digital games from RS – Director in companies as Kayumo Studio, Napalm, developers of Serious Games. Carlos is also a Innovation Consultant, co-founder of the collective Thinkers Poa.

Fatima Bastos Dias


Executive Director of Factor 8. Master in Business Administration-Coppead UFRJ. Business Strategy-Kellogg School of Management. Architecture-Universidade Federal do Rio de Janeiro – UFRJ. Senior coach certified by the Integrated Coaching Institute-ICI.

Bruna Koefender

My Mind Design

Bachelor of Design with specialization in Graphic Design. Bruna has projects in various áreas, such as Branding in Fitness, Signs, packaging, POS, WEB layout.

Gabriela Malafaia

Professores Inquietos

Formed in degree in Visual Arts. Studied innovation in Education at the University of Lisbon, is Ambassador of Khan Academy in Brazil, co-created projects of education in Perestroika, and today is the front of the Restless Teachers project. Does SwáSthya Yôga instructor training.

Lucia Rathmann


Educadora, pesquisadora, aplicadora de oficinas de Design Thinking, e sempre em busca de metodologias criativas.