The Idealiza develops innovative processes making alignment
strategic brand based on the methodology Design Thinking supported
by previous experience of the consultant and the company.
The projects run the purpose of the brand , mapping and drawing
User’s Journey ( Journey Map) , which is the value of the reference
brand for the user and the company . we find it the concentration
of the brand value and from this reference we guide the organization
with the vision of all areas , so she delivered this value with
engagement , empathy and focus on the end user, whoever he is.
Experience the Journey is transformed into projects that are
co-created with the teams of the company and support of Idealiza
Network to meet the user and add value to the brand.
The Idealiza monitors the implementation of projects from creation to deployment , defining responsible , deadlines, challenges to overcome , the involvement of other key areas and the best way for testing and prototyping in practice with the establishment of monitoring indexes to the success.
Results: adding value and as a result brand
differentiation through experience.
CREATIVE AND MULTIDISCIPLINARY WORKSHOPS
By involving professionals from different areas and in some cases even consumers themselves , users, suppliers and strategic partners , the Design Thinking generates an expansion of vision and a broader and deeper understanding of the real motivation of each involved in the process.
In addition, the steps taken by the creative methodology allow contact with the emotional and practical side at an early stage , which speeds up the progress of the construction of creative solutions process. And in the final stages allows the flexibility to resume the initial steps for checking and encourages learning through error X hit and assertive and creative attitude in people.
It goes even further , following the implementation of the desired experience in practice. Projects carried out by Idealiza are composed of several strategic and creative tools that help professionals to find ways and generate innovative and consistent solutions to add value to the brand and the relationship of users.
– Develops empathy and engagement
– Modifies the vision and attitude to the challenges
– Stimulates motivation for participation and involvement
– Generates constant reflection
– Enables constant adaptation to market and changes
– Maintains focus and vision
– Integrates groups easily
– Stimulates creativity
– Encourages the action ( by encouraging the error)
– Generate practical results
– Empowers participants for decision making and action